Founded
By a team of lifelong dog lovers and outdoor enthusiasts
Neerdog is proudly designed in the heart of the Peak District, where our story began. We wanted our dogs to have high quality kit that was colourful too! That's when we designed the recognisable Neerdog pattern. What we like to call our retro vibe with modern style :) We’ve used our favourite colour combinations from nature and made them into kit your dog can wear.
What's in the name neerdog?
Stands for connection: the Need to Be Near Your Dog
Everything we create starts with one simple truth, we need to be near our dogs. Our brand was born from that unshakable bond. Meet Dusty, Luna & Pip - our soul dogs and chief product testers!
For well over a decade, we’ve worked at the heart of the UK pet industry in product design, development and manufacturing gaining hands on experience in what truly works for dogs and the people who care for them.
We understand dogs aren’t all the same, and neither are their needs. That’s why every decision we make is guided by real world experience, careful material selection, and a genuine understanding of what makes life better for both dogs and their parents.
Strong Reliable Dog Kit
Independently Strength Tested in the UK
Did you know that in the UK, tensile strength testing for dog kit isn't actually a requirement. That has never felt right to us.
Our dog collars, harnesses and leads are independently strength tested in the UK by a globally recognised testing laboratory. Using professional tensile testing machines, each product is pulled until failure to measure real maximum strength. Our products are tested to withstand several times the force your dog can realistically generate, providing an added margin of safety during pulling, sudden movements or everyday wear.
Practical design, modern style
Redefining what it means to be near your dog
Neerdog is built on experience, passion, and a genuine love for dogs and that’s something you’ll find in every product we make. Thanks for supporting our small business, we are forever grateful!